JESSER

Jesse Riedel, widely recognized by his online alias Jesser, is a prominent American YouTuber and digital content creator known for his basketball-centric videos, engaging challenges, and collaborations with professional athletes. Born on March 27, 1999, in Westlake Village, California, Jesser has become a leading figure in sports entertainment on YouTube, captivating millions with his dynamic content.

🏀 Early Life and Passion for Basketball

Growing up in Westlake Village, California, Jesser developed a deep-seated passion for basketball from a young age. His father, Guy Riedel, is a film producer known for works like Wedding Crashers and Office Space, which may have influenced Jesser's creative pursuits. Alongside his older brother, James Riedel (known online as Jiedel), Jesser began creating videos during his elementary school years, often filming skits and basketball-related content. His early exposure to both sports and media laid the foundation for his future career in digital content creation. 

🎬 Rise to YouTube Stardom

Jesser launched his YouTube channel in 2013, initially posting comedy skits and gaming videos, including content related to Minecraft and Counter-Strike: Global Offensive. His breakthrough came with the viral video "NBA 2K14 In Real Life," which showcased his unique blend of humor and basketball knowledge. This success propelled him to focus more on basketball-themed content, leading to a significant increase in his subscriber base. As of April 2025, his main channel boasts over 29 million subscribers and has accumulated more than 6.68 billion views. 

🤝 Collaborations and Group Endeavors

Jesser is a founding member of the content creation group 2HYPE, alongside creators like Kristopher London, CashNasty, ZackTTG, Moochie, and his brother Jiedel. The group is known for producing collaborative videos that include basketball challenges, gaming sessions, and lifestyle content. Their synergy and collective creativity have garnered a substantial following, making 2HYPE a notable name in the YouTube community. 

👟 Entrepreneurial Ventures: BucketSquad

In 2017, Jesser founded BucketSquad, a lifestyle brand that reflects his passion for basketball and digital culture. The brand offers a range of merchandise, including apparel and accessories, and has collaborated with major companies like Puma and Champs Sports. Notably, in 2020, BucketSquad released an exclusive version of the Puma Clyde sneaker, further solidifying its presence in the sportswear market. 

📺 Mainstream Recognition and NBA Involvement

Jesser's influence extends beyond YouTube; he has been actively involved with the NBA in various capacities. In 2023, he participated in the NBA All-Star Celebrity Game, fulfilling a personal dream. By 2025, he served as a representative for fan voting during the NBA Slam Dunk Contest, highlighting his growing prominence in the basketball community. 

📱 Social Media Presence and Audience Engagement

Beyond YouTube, Jesser maintains a strong presence on multiple social media platforms. His Instagram account (@jesser) has over 1 million followers, where he shares behind-the-scenes content, personal moments, and updates on upcoming projects. He is also active on Twitter and TikTok, engaging with fans through interactive posts and short-form videos.

💰 Net Worth and Financial Success

Jesser's diverse income streams include YouTube ad revenue, brand partnerships, merchandise sales, and collaborations. As of 2022, his estimated net worth is around $4 million, reflecting his successful ventures in digital content creation and entrepreneurship. 

Jesser's journey from a passionate basketball enthusiast to a leading digital content creator exemplifies the power of combining personal interests with creative expression. His innovative approach to content, entrepreneurial spirit, and engagement with the basketball community continue to inspire and entertain audiences worldwide.